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There are more dildos, vibrators and other items of pleasure sold than ever before. Yet, purchasing sex toys is still a taboo in many cultures and due to its Adult Only rating, marketing the sale of sex toys online can be tricky. Conventional channels such as Facebook, Pinterest or Instagram are out of the question. So, in order to successfully target the mainstream audience, new ways of marketing sex toys need to be explored. Here are a few strategies to increase your audience and potential sales and help stay afloat in the sex toy industry. That way you will draw new potential customers in, establish a relationship with them and over time build enough trust and curiosity so they will want to purchase from you.
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Sellers of Sex Toys Capitalized on All That Alone Time

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How to Market Sex Toys

Adam and Eve, a company with franchised locations across North America and an online store, reported a 30 percent increase in online sales in March and April based on the same time period last year. Other big companies that do most of their sales online also saw an uptick. Wow Tech Group , which owns We-Vibe and Womanizer, reported that online sales for both brands were over percent higher this April compared to last year. And as Vice reported in April , online sales for products through Cotr Inc , the company behind B-Vibe, Le Wand and the Cowgirl, were roughly three times higher this March than they were last year. Some of this can be chalked up to quarantine boredom. Also, during the height of stay-at-home orders, Amazon seems to have continued to ship sex toys, despite their nonessential status. As consumers rush to buy sex toys from websites, businesses that usually rely on foot traffic and interpersonal connections with customers are suffering.
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How to market Sex Toys

And according to the event's founders, the industry's customer base and bottom line are both going strong. How has the business of adult novelties progressed over the years, and where do you see the industry heading? Items were being stuffed into plastic bags and sold as is. Doc Johnson was the first American pleasure products company to put items in a clamshell, and was also one of the first pleasure products companies in the world to introduce branding concepts like packaging art, logos, product names, and a cohesive brand voice into our business strategy.
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The sex toy industry is a billion-dollar market with countless makes, models and modes designed to maximize pleasure and boost your sex life. All you need to do is look around the house and, of course, think carefully and thoughtfully about what is safe to put inside you or around you. Otherwise, it could cause irritation or abrasions not at all sexy , folks!